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Video Productions

Refricenter: Brochure Design & Video Production Company Case Study

Since 2023, Blue Halo Agency has served as a brochure design company and creative partner for Refricenter, an HVAC and refrigeration equipment distributor, supporting their marketing through graphic design, marketing literature, and corporate video production across their TGM and Classic product lines. We turn complex product information into clear, consistent, on-brand materials.

We elevate the technical data Refricenter receives from global manufacturers, converting specifications into branded marketing literature. By aligning these resources with Refricenter’s visual identity, we help them present product information in a unified, professional way to their clients.

Brochures & Sales Literature

01 Challenge

Refricenter needed to turn complex technical specifications from global manufacturers into brochures customers could actually understand, without losing accuracy, and keep that presentation consistent across both their TGM and Classic lines.

02 Approach

As a brochure design agency, our graphic team translates dense manufacturer specs into brochures and flyers that are informational, engaging, and easy to understand. Depending on the product, that means simplifying technical data for the customer, keeping every piece consistent with Refricenter’s brand across TGM and Classic, or both at once

03 Services

Our brochure designers handle everything from product spec sheets to promotional flyers, offering full brochure designing services that strictly follow Refricenter’s branding.

04 Results

A unified, professional presentation of product information that reinforces Refricenter’s own image in the market, with every design strictly following their branding.

Banner-Refricenter

Corporate Video Production

Blue Halo Agency produced a corporate video for Refricenter, handling the full production from the first script draft to the final edit. We filmed on site across two days and five Miami locations, then built the footage into a long-form institutional video and a short-form cut made for social.

What we delivered:

  • Scriptwriting.
  • Two days of on-site filming across five Miami locations.
  • Video editing.
  • A long-form corporate video.
  • A short-form social cut.

Corporate Video FAQ

What is a corporate video?

Corporate video production covers three types of videos built for different jobs: internal communications videos for employees and new hires, institutional videos that introduce a business to someone encountering it for the first time, and product videos that help a buyer decide. The video Blue Halo Agency produced for Refricenter across five Miami locations is an institutional video, built to present the company, its people, and how it operates to someone getting to know Refricenter for the first time.

What does corporate video production include?
Full corporate video production covers scriptwriting, on-site filming, and editing, and often more than one final cut. For Refricenter, Blue Halo Agency wrote the script, filmed over two days, and edited both a long-form video and a short-form social version.

What is the difference between a long-form corporate video and a social media cut?

A long-form corporate video tells the full story and works well on a website or in a presentation. A social media cut is a shorter edit of the same footage, trimmed to hold attention in a feed. Blue Halo Agency produced both for Refricenter from a single shoot.

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