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Years
AMMEGA Group: Integrated Digital
Marketing & Brand Growth
Since 2023, Blue Halo Agency has proudly served as a strategic extension of the AMMEGA Group – Americas marketing team. We execute a comprehensive integrated digital marketing strategy across the Americas, covering their entire house of brands which includes six distinct brands: AMMEGA Group – Americas, Ammeraal Beltech, Megadyne, Jason, Chemprene, and Green Belting.
Our mission is to ensure consistent brand identity while navigating the rapid developments in their business and customer base. We deliver comprehensive digital and print solutions in English, Spanish, French, and Portuguese, acting as a unified force for their regional marketing efforts.
From rebrandings to event management, our partnership has successfully increased brand awareness, driven sales, and boosted consumer engagement.
Brand Simplification Campaign:
Unifying a House of Belting Brands
Blue Halo Agency led AMMEGA Group’s brand simplification campaign, a multi-phase project that brings the legacy conveyor belting brands Chemprene, uni, and Green Belting together under the Ammeraal Beltech brand. We handled the full scope, from customer and stakeholder research through strategy, messaging, and the creative that carries it across every channel.
Each legacy brand built real loyalty and expertise on its own, but customers often worked with them separately, without a clear sense of how they connected under one parent company. Unifying them under Ammeraal Beltech gives customers a single point of contact who can connect them with the right solution across the entire portfolio, rather than working with one brand in isolation. The challenge was bringing that unity to life without confusing longtime customers or losing the trust each individual brand had built. We started with customer and stakeholder interviews to understand what each audience needed, then built a two-phase rollout: phase one introduces the shift gradually, pairing each legacy brand with its new Ammeraal Beltech product category, and phase two completes the simplification with smaller adjustments so customers aren’t met with a second major rebrand.
What we delivered:
Customer and stakeholder interviews, brand strategy and messaging, tagline development, a phased campaign roadmap, rebranding, graphic design, copywriting and a published article series, social media, video production, email marketing, and homepage banners, along with website guidance to ensure the campaign landing page, About Us pages, and product category restructure aligned with the new brand.
The strategy rests on three messaging pillars, Comprehensive Portfolio, Local Partner of Choice, and Proven Expertise, and lands on the campaign line “All Belts. One Brand.” We built the rollout in phases so that longtime customers keep the products and expertise they trust while Ammeraal Beltech takes the lead as the unified brand. The creative work spans the portfolio’s ten product categories, with an ongoing article series (Belting Voices, Product Did You Know, and the Perfect Pairing), phased social and email content, and refreshed web and print assets across the portfolio.
A brand simplification campaign consolidates several separate brands into a single unified brand, so customers gain a clearer, more complete offering without losing the products and expertise they already rely on. For AMMEGA Group, that meant bringing Chemprene, uni, and Green Belting together under Ammeraal Beltech.
Research and customer interviews, brand strategy, tagline and messaging pillars, a phased roadmap, rebranding, graphic design, copywriting and a published article series, social media, video production and email marketing.
AMMEGA Group x the World’s Biggest Soccer Tournament
Blue Halo Agency created a full-service campaign connecting AMMEGA Group to the world’s biggest soccer tournament, positioning the company as the force behind the industries that make the moments possible. We built the strategy, tagline, roadmap, and pillars, then produced the landing page, campaign video, graphics, social content, email blasts, and articles.
What we delivered:
Campaign strategy and creative concept, messaging pillars, tagline development, a phased content roadmap, an interactive landing page, video production, graphic design, social media, email marketing, articles, and an employee prediction game with a live leaderboard.
The concept, “The Fan Journey,” follows a single fan’s day from the stadium build through travel, logistics, food, drinks, and the final match, showing how AMMEGA Group brands power every step behind the scenes. As a company whose products and services largely operate behind the scenes, this gave AMMEGA Group a clear, relatable way to show just how present it already is in everyday life, one familiar moment at a time. It runs on three pillars, Reliability at Scale, Local Partner of Choice, and Industry Expertise, under the campaign line “The Team Behind Every Moment.” We anchored it with an interactive landing page and a campaign film, ran a multi-week content series across LinkedIn, advocacy, and email, and added an employee engagement game that invited teams across the Americas and beyond to predict results and climb a live leaderboard.
Blue Halo Agency starts with a strategy and a single organizing concept, then builds the pillars, tagline, and a phased content roadmap around it. For AMMEGA Group, a company whose products and services largely work behind the scenes, we tied the brand to the world's biggest soccer tournament through the everyday moments fans recognize, following one attendee's journey to clearly show AMMEGA Group's involvement every step of the way.
A fan journey concept structures a campaign around the step-by-step path a person takes through an event, from arrival to the final whistle, and uses each moment to show how a company's products support it.
Strategic Branding & Identity
Development
Our team has partnered with key subsidiaries like Jason to clarify and elevate their brand identity. We ensure that every visual and message resonates with the target market while maintaining corporate consistency.
Jason Rebranding
For Jason, we executed a full-scope rebranding project. We conducted audience interviews and deep-dive research to build a strategy rooted in real customer perspectives. This culminated in a comprehensive brand book, updated brand assets, and a complete overhaul of their websites and literature for a seamless rollout.
Social Media
Marketing &
Content
Creation
Our creative team produces high-impact graphics, animations, and videos built to connect with viewers. We bring creative twists to behind-the-scenes footage and industrial products, ensuring the AMMEGA Group is positioned as an industry leader.
Graphic
Design &
Digital Assets
Our design team creates digital graphics ranging from email signatures to website banners and posters. We focus on maintaining a strong, unique visual language, ensuring that AMMEGA maintains a cohesive brand identity across all digital touchpoints.
Trade Show
& Event
Materials
We bring the brand to life in the physical world. Our team designs print-ready graphics for trade shows and expo booths, including graphic walls, roll-up banners, display cases, and flyers. We ensure the AMMEGA Group stands out on the expo floor, guiding guests into the booth and setting the stage for successful interactions.
Copywriting &
Strategic
Communication
Our content team supports AMMEGA with professional copywriting for literature, articles, and e-blasts. We transform raw resources into meaningful, insightful copy through deep research and purposeful copy.
Video
Production
From institutional and product videos to full campaign narratives, we ensure long-form content tells a compelling story. Our video production services cover everything from scriptwriting to final editing, helping the AMMEGA marketing team increase brand awareness and connect with audiences.
Event
Management:
Belting Technology
Conference 2025
Our team provided full support for the creation of the 2025 Belting Technology Conference. We managed the entire scope of the event, including app and website development, vendor coordination, floor plan layout, print graphics, and day-of management.
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