Think about your customers: when they need something, where do they go? Most of them start on Google. With Google holding over 80% of the search market, that’s where you need to be to get noticed and find new customers. But it’s not just about showing up; it’s about showing up at the exact moment someone is looking for what you offer.
The good news is, Google Ads works. We’ve seen businesses get amazing results. For example, Beekman 1802, a skincare company saw a 280% return on their ad spending and Mother-in-Law’s Kimchi sales jumped by 190% in a single year.
What Are Google Ads?
In simple terms, Google Ads is a platform where businesses can advertise on Google’s search engine and across millions of websites, apps, and platforms, like YouTube. Instead of putting up a billboard and hoping the right people drive by, Google Ads lets you put your business right in front of people who are already interested in what you sell.
Today, the platform is driven by AI, which does a lot of the heavy lifting. This new approach means that success isn’t about constantly clicking buttons and changing settings. It’s about having a smart strategy and giving Google’s AI the best content and ideas to work with so it can do the rest.
The Different Types of Google Ads
Search Ads
These are the text ads that
show up when you search
on Google. They are
perfect for catching
people who are actively
looking for a product or
service like yours.
Display Ads
These are the visual ads
(images, banners) that
appear on over 2 million
websites and apps. They’re
great for building brand
awareness and getting
your business in front of
people even if they aren’t
searching for you.
Shopping Ads
Perfect for online stores,
these ads show up with a
product picture, price, and
other details right in the
search results to drive
sales.
Video Ad
These are ads that run on
YouTube. They’re a
powerful way to tell your
brand’s story and get
noticed by new customers.
Performance Max:
This is Google’s all-in-one
AI campaign. You give it
your goals and your
creative assets (like
pictures and videos), and
its AI works across all of
Google’s channels to find
the best-performing ads to
get you more conversions.
Your Simple
Google Ads
Vocab
CPC (Cost-Per-Click)
This is the price you pay each time someone clicks on your ad. Think of it as paying for a single, promising phone call from a potential customer.
CTR (Click-Through Rate):
This is the percentage of people who see your ad and actually click on it. It’s a good way to measure how “catchy” your ad is.
Conversion:
This is the ultimate win! It’s when a click on your ad leads to a desired action, like a sale, a form submission, or a phone call.
ROAS (Return on Ad Spend):
This shows you how much money you made for every dollar you spent on ads . For example, a ROAS of 3.52 means you made about $3.52 for every $1 you spent.
Keywords:
These are the words and phrases people type into Google. They are the clues that tell Google what a customer is looking for, and they help your ads show up.
First-Party Data:
This is the information you have about your own customers. It’s your secret weapon. The more clean data you feed into the system, the smarter and more effective the AI becomes.
Getting Started
Trying to manage Google Ads by yourself can be a lot. It’s easy to make mistakes that cost you money, like picking the wrong keywords, lacking optimization, or simply not having time to keep up with the constant changes.
The secret is to have an expert partner— that’s where we come in. We provide the expertise, tools, and experience you need to get real results without the headaches. We’ll help you avoid common pitfalls, manage your budget wisely, and build a strategy that actually works.
We are here to help you get started, guide your strategy, and turn your ad spend into predictable, lasting growth. Ready to see what Google Ads can do for your business?.
